Y front brief

Gordon Burt took this photo for an advertisement for Jockey underwear. Lane Walker Rudkin was the New Zealand manufacturer for the Jockey brand.

The Y front was immediately popular with New Zealand men, eager to cast aside full-length woollen underwear. The buttons are a result of the wartime shortage of elastic when manufacturers reverted back to knitted bands and buttons.

Details

Photographer: Gordon Burt
Credit: Image courtesy of Alexander Turnbull Library, Eph-E-COSTUME-1940-04
Copyright: Image © unknown, contact Alexander Turnbull Library for re-use of this image
Photographer: Gordon Burt
Credit: Photo by Gordon Burt, courtesy of Museum of New Zealand Te Papa Tongarewa, B.026680
Copyright: Image © All rights reserved
Designer: Unknown
Manufacturing location: Manufactured in Canterbury by Lane Walker Rudkin
Garment type: Y front brief
Colour: White
Label: Jockey
Date: 1940