Vaughan Geeson graduated with a diploma in fashion and design from the School of Fashion, Otago Polytechnic in 1997. After graduation, Vaughan based himself in Dunedin and launched his namesake label.
This was also the year Vaughan won the Smokefree Young Designer award (formally the Benson & Hedges Fashion Design Awards). In 1999 Vaughan relocated to Auckland to take a design position with DNA Clothing, later Doris de Pont, a role held until 2007.
Still based in Auckland, Vaughan relaunched his namesake womenswear label with a collection for Winter 2009, which was promptly picked up by retailers throughout New Zealand and in Japan. He also has stockists in Australia and Hong Kong. The label has become known for its original fabric prints and graphic use of colour. Literature, travel and cinema all contribute to inspire Vaughan's collections.