Anjali Stewart and Rachel Easting, longtime best friends, graduated from Otago Polytechnic in 2004 and 2005 with fashion and art degrees respectively. They established their fashion business straight away, initially calling it Love Lies Bleeding. The name changed to twenty-seven names in 2010.
At the iD Dunedin Fashion Show in 2008 they showed their Smoke and Mirrors collection, where it was described as "witty and fresh", with "unusual pairings of fabrics" (Otago Daily Times, 27 February 2008).
Their many sources of inspiration continue to be transformed and translated into appealing prints, clever garments and comprehensive collections. Hard work and determination, evident in both designers since Otago Polytechnic days, have seen them establish retail outlets in Wellington and Auckland as well as selling through other stores and online (Otago Daily Times, 3 March 2008).
Banner image © twenty-seven names.
Last published February 2015.