Ches Pritchard decided to set up his own label in the late 1980s. He designed and constructed one-off creations for private clients, special fashion events and fashion magazines. Embroidered in gold thread on black satin, his label read 'Ches Pritchard Couture'.
Photo courtesy of Fashion Quarterly Bonus Issue, 1989.
Image © Fashion Quarterly magazine
Ches Pritchard (suit), unknown (hat)
Nelson Street, Auckland
Two-piece suit, hat
Ches Pritchard Couture (suit), Pagon Millinery (hat)