Semi-couture day dress

This dress belonged to Mrs Joan Macpherson, who was the buyer first at the DIC and later at Kirkcaldie & Stains. Both stores were stockists of El Jay in Wellington.

Joan also organised and compered the in-store fashion parades.

Read more about Gus Fisher and the El Jay label in the New Zealand Fashion Museum publication Looking Terrific: The story of El Jay.

Details

Credit: Museum of New Zealand Te Papa Tongarewa GH016363
Maker: El Jay (Gus Fisher)
Garment type: Day dress
Material: Wool facecloth
Features: This dress is a semi-couture garment with parts of its shape and structure supported and reinforced by buckram panels on the inside.
Label: Christian Dior by El Jay
Date: Circa 1958