Collection item
Red velvet boat neck dress
Norman Alexander owned two businesses in the small town of Dannevirke. In the 1950s, his retail store, The Fashion, employed five shop assistants, a manageress, office girl and a trained corsetiere. His fashion label, Silvalyne Gowns, employed 14 staff members in a small factory on Gordon Street.
Details
                                Credit: 
                                Photos by Tanya Zoe Robinson and Scott Bond 
                            
                                                    
                                Copyright: 
                                Images © Tanya Zoe Robinson and Dannevirke Gallery of History 
                            
                    
                            Designer: 
                            Norman Alexander 
                        
                                                                
                            Manufacturing location: 
                            Dannevirke 
                        
                                            
                            Garment type: 
                            Evening dress 
                        
                                            
                            Material: 
                            Velvet 
                        
                                                                
                            Colour: 
                            Red 
                        
                                                                                                                                                                                                                                                                        
                            Label: 
                            Silvalyne Gowns 
                        
                                            
                            Date: 
                            1950s 
                        
                
                    


