"Slightly suburban, slightly antipodean, hugely nostalgic ..." - DNA's summer 2001/2002 collection, South Pacific Rhapsody, was influenced by cake tin pictures of native New Zealand tui birds, gingham dressed tea-room girls and PVC-clad milkboy cowboys. The DNA label was started by Doris de Pont and Adrienne Foote in 1994. Their first collection established the basic motifs of their collaboration: fashion-forward garment shapes, unique collaged screenprinted fabrics that often combined classical statuary and botanical or other scientific engravings, and a limited but flexible colour palette.