In 1953, Gus Fisher and his El Jay label were invited to take up the exclusive licence to produce Christian Dior originals in New Zealand. The offer was accepted and the agreement was signed with Christian Dior himself in Paris in 1954.
Photo courtesy of Museum of Transport and Technology (MOTAT).
This full skirted 'New Look' style dress is made from heavy synthetic fabric. It has thick straps with a wide band draped around shoulders and there are fabric covered buttons down the centre front.
Christian Dior by El Jay