Navy blue men's swim trunks

For swimwear, branding was one of its significant features with logos embroidered or stitched to the outside of the garment. Some of these symbols are still instantly recognisable. The cache of the label was an important part of the swimwear story as early as 1920, for example the Jantzen 'diving girl', the green fern of the Pacific brand by Canterbury and the Roslyn label with the swimmer on the back of the seagull. These men's swimming trunks were manufactured by Petone, with the logo of a man about to dive into the water.

Details

Credit: Courtesy of Felicity Bell
Designer: Unknown
Maker: Petone
Manufacturing location: New Zealand
Garment type: Swim trunks
Material: Wool
Features: White belt
Colour: Navy & white
Label: Petone
Date: 1940s