Embroidered Kurta shirt

Linda Evans opened her first shop, Country Road, with her husband John in April 1973. Buses would stop at the lights in front of the shop, which was located  on Great North Rd in Avondale. In the morning they were full of office workers from Rosebank Rd industrial area, and quite often a garment in the window would sell at lunchtime. Linda made the garments in the back of the shop, finishing the embroidering and beading at home in the evenings. Linda started her sewing career when she went from school to work for Beatrice Cross, in 1969. Beatrice had a label, Chloe, which  was made at John Barry Ltd, a business that covered much of the first floor of Queens’ Arcade. This business closed only a a month after she started so Beatrice Cross asked her and one of the machinists to come and work for her at her new workroom on the top floor, The Loft, in Vulcan Lane. This business didn’t last long either and but Beatrice recommended Linda to her son, Larry Cross, at Bendon. She started as a design room assistant at Bendon on the same day that the first man walked on the moon. Read more about 1970s fashion in the New Zealand Fashion Museum publication The Age of Aquarius: A 70s Revolution in Fashion

Details

Credit: Loan courtesy of Linda Evans
Designer: Linda Evans
Manufacturing location: Avondale, Auckland
Garment type: Shirt, trousers
Material: Synthetic tricot knit
Features: The shirt has hand embroidered motifs.
Colour: Black
Exhibition: The Age of Aquarius: A 70s Revolution in Fashion
Label: Unlabelled Country Road
Date: Mid 1970s