Dawn Raid t-shirt

Dawn Raid Entertainment built an empire on the back of selling t-shirts. School friends Andy Murnane and Danny 'Brotha D' Leaoasavai‘i began selling T-shirts at the Ōtara Markets in the late 1990s, and used the profits to fund Dawn Raid's first release, the compilation Southside Story. Mareko's 'Stop, Drop and Roll' t-shirt was just one of many oversize styles from the Dawn Raid catalogue.

Details

Credit: Image courtesy of Auckland Museum, 2003.115.1.
Copyright: Please contact Auckland Museum for use of this image
Designer: Andy Murnane and Danny 'Brotha D' Leaoasavai‘i
Garment type: T-shirt
Label: Dawn Raid Entertainment
Date: 2003