William (Bill) McEvoy Firebird cyclamen wool gown, 1964

Josephine Brodie modelled this cyclamen pure wool gown by designer William McEvoy, which won the Wills Gold Rose Awards for Design in 1964.


The following quote is from an article published at the time in Press, Vol. CIII, 6 August 1964:


"Exotically named “Firebird”, the evening gown winner swept on to the platform in a high-collared, narrow evening coat of the vivid pink wool, which the model opened to reveal the newest of lines—a V-fronted skimmer with three-tiered back, each tier edged with a narrow band of beading.

The designer of “Firebird,” 24-year-old William McEvoy, emerged as the find of the competition. Not only was his winning design hailed by judge Anne Soutter, a Melbourne fashion co-ordinator as “new and exciting” but his other designs in the competition were adventurous."


The full article can be viewed on Papers Past here.  


Copyright: Image © Katherine Findlay
Designer: William (Bill) McEvoy
Garment type: Cyclamen evening gown with bead embellishment
Material: wool, beading
Features: tiered back, beading, v neck front, narrow silhouette
Colour: Cyclamen pink
Last published: June 2024
Date: August 1964