Thai silk ensemble

Helen and her husband owned J and J Auld outfitters in New Plymouth, who were stockists of El Jay and other quality labels. They had large and beautifully appointed fitting rooms and two women in permanent employ who did all the necessary fitting and alterations to make sure that the garment was perfect for the client. This ensemble was worn by Helen Auld to her daughter Janet’s wedding. She accessorised it with a hat, bag and shoes in a milky coffee colour.nRead more about Gus Fisher and the El Jay label in the New Zealand Fashion Museum publication Looking Terrific: The story of El Jay.


Credit: Helen Auld, New Plymouth
Copyright: Creative Commons BY-NC-ND 4.0 Licence
Maker: El Jay
Manufacturing location: Auckland
Garment type: Ensemble: sleeveless dress, coat
Material: Thai silk
Features: This outfit has a padded rouleau on the neck-edge and on the self-fabric belts
Colour: Kingfisher Blue
Purchase location: J J Auld, New Plymouth
Label: El Jay
Date: 1970