Printed satin taffeta evening gown

Kay Morris owned Boutique 13 in Centrepoint, Masterton, a shopping centre designed by Roger Walker and built by Bob Jones. "I carried his [El Jay] fashions for many years ... El Jay was one of the first salons I visited and it was so exciting. We were picked up from our hotel in a very flash car and taken to the most beautiful showroom and served delightful food and tea from a beautiful tea service and sat back as the lovely models showed us the gowns." Read more about Gus Fisher and the El Jay label in the New Zealand Fashion Museum publication Looking Terrific: The story of El Jay.


Credit: Kay Morris, Masterton
Copyright: Creative Commons BY-NC-ND 4.0 Licence
Maker: El Jay
Manufacturing location: Auckland
Garment type: Evening gown
Material: Satin taffeta
Features: The ruffle travels around the neck and armholes to the waist and repeats as a two-tiered flounce at the hem.
Colour: Black, citrus yellow
Purchase location: Boutique 13 in Centrepoint, Masterton
Label: El Jay
Date: Circa 1975