Pale pink beaded evening dress

At a time when stores such as Norman Alexander's The Fashion acted not just as aspiration but also as inspiration, specialist skills such as garment design and beading were very important. It was important for Norman to differentiate his products from these those available to home dressmakers. It was the quality of fabrics and trimmings, as well as features such as beading, that helped to distinguish a Silvalyne Gown.


Credit: Courtesy of Dannevirke Gallery of History
Copyright: Image © Tanya Zoe Robinson
Designer: Norman Alexander, beadwork by Mrs Giagodi
Manufacturing location: Dannevirke
Garment type: Evening dress
Features: Beading
Colour: Pale pink
Label: Silvalyne Gowns
Date: 1960s