Stories
Maaike
2010-
Abby van Schreven and Emilie Pullar are the designers behind Maaike, established in 2010. Abby is a graduate of Otago Polytechnic and was a finalist in the iD International Emerging Designer Awards in 2007, while Emilie studied in Christchurch.
Maaike showed a capsule collection at iD Dunedin Railway Fashion Show in 2011 where "soft layering and masculine detail merged for edgy attitude while long warm scarves picked up the collection’s black, white and grey theme" (Otago Daily Times).
Maaike has continued to produce draped, printed-over layers partnered with t-shirts, tunics and pants in knitted fabrics. Black and white are favourites while some colour creeps into various collections.
Model Lili Sumner wears Maaike. Image © Maaike.
Maaike + Co is the designers’ retail space located on Ponsonby Road in Auckland. Maaike is stocked around New Zealand, and in Japan and Hong Kong.
Text by Jane Malthus. Banner image © Maaike.
Last published February 2015.
