Microdot red minidress

The classic A-line silhouette of this dress is an example of the simple, geometric inspired shapes that dominated youth style in the late 60s and early 70s. Paired with the inclusion of the polka-dot texture of the bodice and the small buttons at the neckline, it presents a take on more childish styles, updated for the modern young woman. 

Freddy Allen as a label was named after its owner Fred Allen; captain, and later coach of the All Blacks before rugby was a professional sport. Players - even All Blacks - had to earn an income elsewhere and Fred juggled his sporting career with ownership of a women's clothing label. 


Credit: Garment loan courtesy of Stephanie King, Painted Bird Vintage
Copyright: Creative Commons BY-NC-ND 4.0 Licence
Designer: Fred Allen
Maker: Fred Allen Limited Auckland
Manufacturing location: Auckland
Garment type: Dress
Material: Synthetic stable knit, bodice with woven dot texture
Features: 8 panel skirt, self covered button embellishment at neckline, matching bound edges at neckline and armholes.
Colour: Red, white
Last published: January 2022
Label: Freddy Allen
Date: 1972