Metallic foil bikini with eyelets
In 1981, Expozay became the first New Zealand swimwear label in the North American market. In both Australia and North America the company maintained its strategy of selling direct to retailers, putting their own people on the ground and opening local offices to support retailers. Their success was acknowledged later that year when Expozay became the first apparel company to win a New Zealand Trade and Enterprise Export Award. The new international audiences prompted more sophisticated fabrications and styles.