Grey wool coat

In 1953, Gus Fisher of El Jay was invited to take up the exclusive licence to produce Christian Dior originals in New Zealand. The offer was accepted and the agreement was signed with Christian Dior himself in Paris in 1954. Gus’ dedication to reproducing the authentic style of Dior even inspired him to create a scaled down replica of Christian Dior’s Paris salon in the El Jay premises in Kingston Street. Read more about Gus Fisher and the El Jay label in the New Zealand Fashion Museum publication Looking Terrific: The story of El Jay.


Credit: Garment loan courtesy of Niki Bezzant
Copyright: Creative Commons BY-NC-ND 4.0 Licence
Maker: El Jay
Manufacturing location: Auckland
Garment type: Coat
Material: Wool
Colour: Grey
Label: Christian Dior Prêt-à-porter by El Jay
Date: Circa 1957