Go-go white micro mini dress

Elaine Day bought this Dalida white mini dress with lace bodice detail in the 1960s, from a small shop opposite the CPO building on Princes St in Dunedin. At the time, she bought the dress for £8, and considering her weekly wage was £4.10s, she made sure she wore this dress at every opportunity.

Dalida was the junior label by Pour Vous. At its height Pour Vous was employing 12 people, including two full-time beaders. 

The considered way that the cotton lace has been cut and placed on the bodice of this dress is a design detail that shows how techniques used for bridal and gown making were carried through to creating younger, hip styles for the new generation.


Credit: Garment loan courtesy of Elaine Day
Copyright: Creative Commons BY-NC-ND 4.0 Licence
Designer: Pour Vous
Manufacturing location: Auckland
Garment type: mini dress
Material: crepe, guipure lace, lining
Features: The A-line shape eliminates the need for a zip.
Colour: White
Purchase location: Dunedin
Label: Dalida
Date: circa 1968