Floral dress with ruffled neckline

Gus Fisher created smart, high quality clothing for fifty years until he closed his business in 1988. The Christian Dior and El Jay labels were sold in the top department stores and fashion boutiques around the country including his own flagship stores – the French Shop in Remuera and the El Jay boutique in the 246 Shopping Centre, the 1960s cutting edge retail development on Queen Street in Auckland.


Credit: Garment loan courtesy of Niki Bezzant
Copyright: Creative Commons BY-NC-ND 4.0 Licence
Manufacturing location: Auckland
Garment type: Dress
Material: Silk
Features: The dress has a ruffled neckline and a self fabric tie belt.
Last published: 1970s
Label: El Jay