Day dress with a shoestring belt

Beverly Davidson usually sewed and knitted the clothes for her large family, but on this occasion treated herself to a shop-bought garment - this day dress by El Jay. "This dress was on display at The DIC in Lower Hutt. I looked at the dress and I’ll swear it said, 'Please try me on'. The moment the dress slipped over my head it was sold. I turned before the mirror and I was in love!" Read more about Gus Fisher and the El Jay label in the New Zealand Fashion Museum publication Looking Terrific: The story of El Jay.


Credit: Beverly Davidson, Lower Hutt
Copyright: Creative Commons BY-NC-ND 4.0 Licence
Maker: El Jay
Manufacturing location: Auckland
Garment type: Day dress
Material: Acrylic knit
Features: The skirt has eight flaring panels and a shoestring belt
Purchase location: The DIC in Lower Hutt
Label: EVERYDAY by El Jay
Date: Circa 1983