Coatdress with self-fabric buttons

Forum Fashions, the company that started Dreamgirls, already had three labels in production when they hired Lynette Watkins (later Polley) in 1983. Lynette’s initial plan, on joining Forum Fashions, was to learn the manufacturing side of the business but it wasn’t long before the company’s owners, Bob and Lorraine Mountfort, recognised her design potential. The Dreamgirls label - target market, the stylish working woman with money to spend - was born, with Lynette in the designing role.


Credit: Garment loan courtesy of Jenny Bennett
Copyright: Creative Commons BY-NC-ND 4.0 Licence
Designer: Lynette Watkins
Garment type: Coatdress
Label: Dreamgirls
Date: 1990s