Geoffrey Bailey emigrated from England in the 1950s and felt huge culture shock when confronted with the New Zealand scene at the time. The fashions of the 1970s provided him with a creative outlet and a contrast from his work as a public servant. By day he was 'following the rules' in a classic men’s suit, which included shorts for summer. The introduction of small pop-up shops in Auckland like the Parisian Tie Factory (which was an outlet selling small runs from large corporations like Rembrandt Suits and Vance Vivian) allowed Geoffrey more freedom for his creative fashion expression. Read more about 1970s fashion in the New Zealand Fashion Museum publication The Age of Aquarius: A 70s Revolution in Fashion.