Maurice Mihotich set up Miss Deb in 1963. Shortly after, he married his fiancée Marie, a fashion-savvy New Yorker with an impeccable sense of style, who joined him in the business. Initially, Miss Deb was totally youth-oriented, influenced in the 1960s by the London fashion scene. Photographer Desmond Williams photographed Vicki Overton, one of the top young models of the era, wearing this Miss Deb minidress. Maurice says his minis were never excessively short. "Drawings in newspaper ads, placed by department stores who stocked the label, always depicted our clothes as being much shorter than they actually were."